NAIF

NAIF

NAIF

NAIF

I'm a design leader with a sharp eye for craft,
a mind wired for storytelling, and a passion
in shaping product visions that inspire teams
and drive strategy.

I'm a design leader with a sharp eye for craft, a mind wired for storytelling, and a passion in shaping product visions that inspire teams
and drive strategy.

I'm a design leader with a sharp eye for craft, a mind wired for storytelling, and a passion in shaping product visions that inspire teams and drive strategy.

SELECTED

WORK

prototype to learn — Some questions only surface in the making. design for what could be, not just what should be.
PLAY IS THE METHOD. PASSION IS THE FUEL.
I design for what could be first, then narrow it down to what should be. I play a lot along the way, and that’s still my favorite part.

EXPERIENCE

Associate Director - Product Design

Luxury Presence

2026 - Present

Associate Director - Product Design

Luxury Presence

2026 - Present

Design Group Lead

Luxury Presence

2025 - 2026

Came in to lead design for an entire product group and started sprinting: three products designed from scratch and launched in under six months. High-stakes, fast, zero-to-one work, my favorite kind.

Design Group Lead

Luxury Presence

2025 - 2026

Came in to lead design for an entire product group and started sprinting: three products designed from scratch and launched in under six months. High-stakes, fast, zero-to-one work, my favorite kind.

Principal Designer

Paggo

2024 - 2025

The place that's taught me the most. It pushed me into a completely different way of working: building a micro-flow-driven design system from scratch, balancing real craft with real speed.

Principal Designer

Paggo

2024 - 2025

The place that's taught me the most. It pushed me into a completely different way of working: building a micro-flow-driven design system from scratch, balancing real craft with real speed.

Principal Designer

Tino

2022 – 2024

Unreal freedom and trust. I helped design a whole business model, not just a product: Brazil's first weekly-cycle BNPL. Lots of fun!

Principal Designer

Tino

2022 – 2024

Unreal freedom and trust. I helped design a whole business model, not just a product: Brazil's first weekly-cycle BNPL. Lots of fun!

Principal Designer

PicPay

2021 - 2022

Back with people I'd trusted for years, and the most senior seat I'd held. I was the technical design leader for an org of 100+ designers and crafted the product vision for the entire company. Probably the most impactful work I've done so far.

Principal Designer

PicPay

2021 - 2022

Back with people I'd trusted for years, and the most senior seat I'd held. I was the technical design leader for an org of 100+ designers and crafted the product vision for the entire company. Probably the most impactful work I've done so far.

Design - Founding Team

Alice

2019 - 2021

I came chasing the best possible health experience and learned as much about myself. Founding designer, building from zero, where the details genuinely mattered to people's lives.

Design - Founding Team

Alice

2019 - 2021

I came chasing the best possible health experience and learned as much about myself. Founding designer, building from zero, where the details genuinely mattered to people's lives.

Design Director

GetNinjas

2015 - 2019

My School, in almost every sense possible. Lead designers across product, research and marketing.

Design Director

GetNinjas

2015 - 2019

My School, in almost every sense possible. Lead designers across product, research and marketing.